February 17, 2013, News Release
For Immediate Release
Contact: Joshua Kopac
Internet Advertising Agency Founded by LaSalle Alumnus
Breaks into Performance Marketing Network Top 20
Hartford, Conn. -- ValuLeads, a full-service marketing and online advertising agency founded in 2009 by a recent graduate of LaSalle University, now ranks among the top 20 performance marketing networks in the world according to the recently published Online Advertising BLUE BOOK.
“Making the top 20 so soon after we launched ValuLeads in such a fast-growing, competitive industry is very exciting,” said ValuLeads CEO and founder Paul Campanella ’08. “This recognition represents powerful affirmation of our client-first strategy, our individualized customer service, and our ability to help advertisers and publishers in our network maximize revenue. I’m proud of the ValuLeads team and grateful to our clients for their confidence in our ability to deliver value for them.”
Revenue Performance’s mThink Online Advertising BLUE BOOK’s top-20 list is generated based on unbiased, independent research. It takes into account reputation, influence, clientele, popularity and scale. Over 10,000 industry figures were surveyed, and approximately 400 networks were included in the research. The final rankings and top-20 list were determined by a Blue Ribbon Panel whose members were carefully selected to provide insights from a broad cross-section of the performance marketing industry. The BLUE BOOK Top 20 is considered the most comprehensive and accurate ranking of performance marketing networks that exist.
In November 2011, ValuLeads launched an expanded and diversified range of Internet-based services for its clients. “I believe this strategic move helped propel ValuLeads’ proven affiliate marketing business deeper into the wider performance marketing sector,” said Campanella. The integration of the company’s existing network with new services enables publishers and advertisers to expand both their Internet presence and their e-commerce-based revenue-generation opportunities.
"The ValuLeads team has been great to work with over the past several years.” said Chad French, president and founder of PeerFly, Inc. “They have a strong commitment to client support, vast industry knowledge, and exclusive, customizable offers that set them apart."
To learn more about ValuLeads, which is based in Connecticut, visit the company’s web site at www.valuleads.com.